Yee
zy - the name alone evokes thoughts of hype, exclusivity, and innovation. This brand, founded by Kanye West in 2015, has taken the fashion world by storm due to its unique designs and limited releases. However, there are many lesser-known facts about Yeezy that make it even more intriguing. In this article, we will explore some cold facts that you may not know about this fashion brand.
1. Yeezy Was Originally A Nike Collaboration
Before the launch of Yeezy footwear in 2015, Kanye West had a collaboration with Nike, which produced the Air Yeezy and Air Yeezy 2 series. However, in 2013, Kanye split with the brand after a dispute over creative control. He then signed a partnership deal with Adidas, resulting in the creation of the highly sought-after Yeezy Boost series.
2. Yeezy Boost Was Once Exclusive To Adidas Employees
When Adidas first launched Yeezy Boost, it was initially only available to its employees. This was to allow them to test the product and give feedback to Kanye and his team for product improvement. However, due to the secrecy surrounding the project, the employees were forbidden from sharing details about the shoe on social media.
3. Yeezy 350 v2 Was Influenced By Basketball
According to Adidas's Senior Designer, the Yeezy 350 v2 was designed with the intention of mimicking the movements of a basketball shoe. The aim was to create a shoe that offers support and stability, allowing for quick movements and sudden stops, just like a basketball shoe.
4. Yeezy Boost Is Manufactured Using Sustainable Materials
Kanye West has always been vocal about his support for sustainable manufacturing. The Yeezy Boost series is no exception, as it is constructed using recycled polyester, recycled rubber, and natural materials like hemp and cork. This makes the shoe eco-friendly and a great choice for those who are environmentally conscious.
5. Yeezy Has Its Own Design Academy
In collaboration with Adidas, Kanye West has established his own design academy, called Yeezy Academy. This academy was created to help young designers improve their skills and develop their own unique style. The academy hosts courses on fashion design, photography, and marketing, among others.
In conclusion, Yeezy is more than just a clothing and footwear brand synonymous with exclusivity and hype. The brand's core values, such as sustainability and supporting young designers, show how Kanye West aims to create a positive impact on both the fashion industry and the wider community. These cold facts only add to the mystique surrounding Yeezy, and it will undoubtedly continue to be a force to be reckoned with in the coming years.
