Sig
ns are everywhere in our daily lives. From road signs that direct us on our way to signs that advertise products and services, we rely on signs to communicate important information. However, there are some interesting and perhaps unknown facts about signs that may surprise you. In this article, we will explore some cold knowledge about signs.
1. The largest advertising sign in the world
The largest advertising sign in the world is the Smirnoff sign in New York's Times Square. This 30-story sign is made up of 10,000 LED lights, and can be seen from several miles away. The sign was unveiled in 2017, and cost an estimated $3 million to produce. It is considered one of the most impressive and technologically advanced signs in the world.
2. The first traffic sign
The first traffic sign was erected in 1868 in London, England. It was a street sign that indicated the direction of a nearby hospital. Over the years, various countries began to implement different road signs to enhance road safety. The standardized road sign system we use today was formally introduced in the early 20th century, and is now used around the world.
3. Signs can be hypnotic
Believe it or not, signs can be hypnotic. Certain signs, such as those that use bright colors, bold lettering, and repetitive messaging, can capture our attention and influence our behavior. Advertisers often use this technique to persuade us to buy their products or services. However, the hypnotic effect of signs can also be used for good, such as to promote public safety messages or to encourage healthy behaviors.
4. The most expensive sign ever sold
The most expensive sign ever sold was the Hollywood sign in Los Angeles, California. In 2010, the iconic sign was sold for $450,000 to a group of investors, who donated the sign to the city of Los Angeles. The original sign had been erected in 1923 as a real estate advertisement, and has since become a symbol of the entertainment industry.
5. The science of sign-making
Sign-making is no longer just a simple art form. With advances in technology and design, sign-making has become a complex science. Sign experts must understand color theory, typography, graphic design, lighting, and other elements of visual communication. They must also be knowledgeable about the latest technologies, such as digital signage and LED lighting. Designing and producing a sign requires a combination of artistic and technical skill to create an effective and eye-catching result.
In conclusion, signs are all around us, communicating important information and shaping our behavior. However, they also contain some interesting and little-known facts. Understanding the science and art of sign-making can help us better appreciate these ubiquitous and essential elements of visual communication.
